Hiring is slow and risky
A specialist takes three months to ramp, costs a salary before they bill a cent, and may be gone in six.
White-label SEO & Google Ads
I run SEO and Google Ads delivery for marketing agencies as a silent partner. You keep the client, the branding and the margin. Your clients never learn I exist.
Sound familiar?
Most agency owners don't lose SEO and Google Ads deals on price. They lose them on capacity — and then watch the client hand the work to someone else.
A specialist takes three months to ramp, costs a salary before they bill a cent, and may be gone in six.
They go quiet during a launch, miss the reporting deadline, and your client is the one who notices first.
Sub-contract to another agency and sooner or later they're in front of your client with their own pitch.
What I deliver
Scoped per client, priced monthly, delivered on a schedule you can promise to someone else.
The full stack, from diagnosis through to published work.
Accounts built to be audited, not just launched.
The part that makes you look organised every month.
How it works
Twenty minutes. What you sell, what you need covered, whether I'm the right fit. No pitch deck.
I audit the account or site and come back with a written plan and a fixed monthly price.
Work runs inside your accounts, under your brand. You stay the only person your client speaks to.
Client-ready reporting in your template each month, plus a short internal note on what I'd do next.
Benwil vs. the usual
You already have systems that work. A delivery partner should slot into them, not hand you a new set of templates and a coordinator you didn't ask for.
| A typical white-label vendor | |
|
|---|---|---|
| Whose process you follow | Theirs. You adopt their workflow, their templates and their naming conventions, then translate everything back for your team. | Yours. We work inside your SOPs — your checklists, your file structure, your reporting format. |
| Who you actually deal with | A rotating account manager. The person doing the work is someone you never speak to. | Paul, directly. Not a coordinator, not a junior on rotation. The founder stays on the account. |
| Training and onboarding | A fixed playbook. They won't retrain for your niche or your client's quirks. | Open to your training. Walk us through how you want it done and we'll adopt it as standard. |
| Effort against budget | Agency-level retainers for capped hours, with anything extra billed as a change request. | More hands-on, for less. Deeper delivery at a monthly number that leaves your margin intact. |
| How often you meet | A monthly PDF and silence in between. You find out about problems when the client does. | Biweekly call with Paul and the delivery team, so you always know what's moving and what isn't. |
| Where to reach us | A ticket portal or a shared inbox, with replies whenever someone picks it up. | Slack, Teams or WhatsApp — whichever channel your team already works in. No new tool to learn. |
Every row on the right is something you can hold me to on the intro call — and put in the agreement afterwards.
Why agencies stay
White-labelling only works if you never have to think about it. These are in writing before I get a single login.
A note from me
I started Benwil after years of watching good agencies turn down work they were perfectly capable of selling. The bottleneck was never talent or ambition — it was delivery capacity, and the risk of handing a client to someone who might not treat them properly.
So I built the opposite of that. I stay invisible, I put everything in writing, and I report on a schedule you can set your calendar by. If a campaign isn't working, you'll hear it from me before your client asks.
If that's the kind of partner you've been looking for, the intro call is twenty minutes and costs you nothing.
Paul Raphael GomesFounder, Benwil Marketing Agency
Let's talk
Send a note about the account and I'll come back with an honest read on whether I can move it — even if the answer is no.